Audiences and Institutions: The Woman in Black (Watkins, 2012)

FIGURE 1 FIGURE 2

Film Distribution and marketing

Horror Trailer Survey Analysis

I created a survey using the site called SurveyMonkey. I constructed questions that would enable me and my group to use the answers to adjust and improve our survey according to the answers from our target audience. From the survey, we have decided that we need to add in jump scares and keep the element of a life or death game.